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DTN (MyDTN) vs Traction Ag
Both rows from the comparison table, set side by side. Nothing here is a recommendation; the facts are the vendors' own public statements, cited on each product page.
Capabilities
DTN (MyDTN) describes 4 of 10 capabilities (1 partial); Traction Ag describes 5 (3 partial). They differ on accounting, grain marketing, inputs, labor & staff, weather, equipment data, elevator / buyer connection. Both describe mobile app.
| Capability | DTN (MyDTN) | Traction Ag |
|---|---|---|
| AI assistant | ? Unverified | ? Unverified |
| Accounting | ○ No | ● Yes |
| Grain marketing | ● Yes | ◐ Partial |
| Field maps & agronomy | ◐ Partial | ◐ Partial |
| Inputs | ○ No | ● Yes |
| Labor & staff | ○ No | ● Yes |
| Weather | ● Yes | ○ No |
| Equipment data | ○ No | ● Yes |
| Elevator / buyer connection | ● Yes | ◐ Partial |
| Mobile app | ● Yes | ● Yes |
DTN (MyDTN): Grain marketing: MyDTN provides local cash-bid database, commodity/cash prices, price alerts and DTN analyst recommendations for futures and cash marketing; DTN Ag Marketplace (free iOS app) lets producers receive/confirm offers from buyers, track inventory, set target/break-even prices and view nearby bids; ProphetX adds 20-year cash-bid history, charting and futures data. Weather: hourly local forecasts and observations (vendor core strength). Agronomy: Wikipedia notes Adapt-N-based nitrogen tools in MyDTN; vendor producer page describes weather-timed spraying/irrigation/harvest only. Elevator/buyer integrations: DTN Grain Portal (web and mobile) and Grain Discovery (acquired 2025) are sold to grain buyers, who give growers branded apps for bids, offers and e-signed contracts; Grain Portal connects to FCMs for hedging. Mobile: MyDTN is mobile-responsive (no dedicated MyDTN app described); DTN Grain Portal Mobile and DTN Ag Marketplace are App Store apps; ProphetX has a mobile app.
Traction Ag: Core product is cloud farm accounting: multi-entity books, bank/credit-card sync via Plaid, cash and accrual reports, Schedule F and 1099s, land agreements, invoicing, payroll via Paylocity add-on. Grain: scale tickets, load tracking and crop/grain inventory in Plus; full grain contract/position/settlement management is in the enterprise 'Advanced Farm Management' suite. Field records: tillage, planting, application and harvest records with per-field profitability; machine integrations are John Deere Operations Center and Climate FieldView (no Case IH/AGCO listed); no imagery or agronomy modeling described. Inputs: seed, chemical and fertilizer inventory and prepay tracking. Labor: payroll integration, work orders and roles/permissions (enterprise and Sept 2026 update). Buyer/retailer: bill import from Keystone Cooperative and FS Billing; no grain buyer contract feeds named. Mobile: Traction Mobile on Apple App Store and Google Play. No AI assistant feature found on public pages.
Price, data and ownership
| DTN (MyDTN) | Traction Ag | |
|---|---|---|
| Company | DTN, LLC (TBG AG (Switzerland-based private holding company of the Thyssen family); DTN entities sit under DTN Global Holdings B.V.) | Traction Ag Inc. |
| Category | grain marketing | whole-farm management |
| What the AI does | Unverified — AI level not assessed. | Unverified — AI level not assessed. |
| Pricing model | Subscription | Subscription |
| Published price | Not published | Basic $95/month or $950/year; Plus $195/month or $1,950/year; Pro $395/month or $3,950/year (yearly billing shown as 'save 15%'); no per-acre or per-entity charges listed; free trial offered. Enterprise 'Advanced Farm Management' pricing not published. Accessed 2026-10-25 at tractionag.com/pricing-and-plans. |
| Your data | DTN's privacy statement says it does not sell or rent personal data except for the categories listed in its California disclosure (identifiers, customer records, commercial information), which it states are sold to 'providers of products and services to farmers, purchasers of products from farmers, and general sales and marketing companies' - key phrase: 'We may also share your personal information by selling it as part of our Services.' | Traction's Ag Data Use Agreement (Trust Center) states 'Traction believes that you are the owner of Ag Data that originates from your farm, device, or equipment' and 'Traction will not sell or share your Ag Data to third parties without your consent'; anonymized aggregated benchmarking is on by default with an opt-out. |
| Crops and regions | US row-crop and livestock producers (grain cash bids, corn/soy/wheat markets; Progressive Farmer editorial); DTN also serves Canada and global agribusiness. | '100+ crop types' with customizable harvest units; U.S. (Midwest origin) and Australia; livestock tracking not supported per FAQ |
| Farm size | Not published | Not published |
| Ownership | Private — private (subsidiary of TBG AG, a Swiss private holding company) | Private, investor-backed — VC-backed private (vendor: 'proudly independent and owned by farm investors'; $10M Series A May 2024 led by Cooperative Ventures, a CHS–GROWMARK joint venture, with Plymouth Growth; 2022 release described it as majority employee- and farmer-owned) |
| What else they sell | Farm software co. — farm-software-only company (DTN is a multi-industry data company serving agriculture, refined fuels, aviation, marine, utilities; not owned by an equipment, input, grain-buyer or retail firm) | Farm software co. — farm-software-only company (lead investor is a venture arm of two farmer-owned cooperatives) |
| Headquarters | Bloomington, MN (US) | Auburn, Indiana (US) |
| Built and supported | Global company (1,200+ employees, customers in 126 countries, offices in North America, Europe, Asia-Pacific); US ag editorial and support based in Minnesota; Grain Discovery team acquired from Canada | US-built ('Born in the Midwest'); US phone/live-chat/video support team (888-466-6080); also operates in Australia following the Conservis acquisition |
| Founded | 1984 | 2020 |
| Status | Active. MyDTN remains the producer-facing subscription; farmer-facing grain transaction tools are shifting toward the Grain Discovery grower portal (acquired 2025) within DTN Ag Hub, which DTN plans to integrate with Grain Intelligence during 2026. The DTN Grain Portal iOS app has not been updated since v1.0.1 (2022-02-08). Variants treated as one row: MyDTN, DTN Ag Marketplace, DTN Grain Portal/Grain Discovery, ProphetX. | Active. Now the owner of both Conservis and Granular Business, marketed together as 'Advanced Farm Management'; vendor says it plans to fold that functionality into the core Traction Accounting product. Pricing page shows overlapping promotions (one dated 'expires December 19, 2025', another 'rest of 2026 free with yearly 2027 plan — expires Nov 15'). Founders not named on site; CEO Dustin Sapp named in 2024 funding coverage; team roots in Farm Works Software. |
| Confidence | partially verified | partially verified |
| Last reviewed | 2026-10-25 | 2026-10-25 |
Prices are quoted as shown on the vendor page on the review date and change often. Sources with access dates are on each product page: DTN (MyDTN) and Traction Ag. Request a correction.