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PTx Trimble FarmENGAGE vs Traction Ag
Both rows from the comparison table, set side by side. Nothing here is a recommendation; the facts are the vendors' own public statements, cited on each product page.
Capabilities
PTx Trimble FarmENGAGE describes 3 of 10 capabilities (3 partial); Traction Ag describes 5 (3 partial). They differ on accounting, grain marketing, field maps & agronomy, inputs, labor & staff, weather, elevator / buyer connection. Both describe equipment data, mobile app.
| Capability | PTx Trimble FarmENGAGE | Traction Ag |
|---|---|---|
| AI assistant | ? Unverified | ? Unverified |
| Accounting | ○ No | ● Yes |
| Grain marketing | ○ No | ◐ Partial |
| Field maps & agronomy | ● Yes | ◐ Partial |
| Inputs | ◐ Partial | ● Yes |
| Labor & staff | ◐ Partial | ● Yes |
| Weather | ◐ Partial | ○ No |
| Equipment data | ● Yes | ● Yes |
| Elevator / buyer connection | ? Unverified | ◐ Partial |
| Mobile app | ● Yes | ● Yes |
PTx Trimble FarmENGAGE: Three FarmENGAGE tiers on PTx's US feature-comparison page: Starter (manage vehicles/implements/PTx Trimble devices, connect AGCO machines), Data (farm/field setup, up to 5 logins, USB import, equipment location, task reports/coverage maps, prescriptions to Precision-IQ displays), Operations (cloud sync with Precision-IQ, work orders, operator access controls, weather, crop rotation planning, material usage tracking, profitability and scouting reports, harvest tracking with yield and price, management zones, prescription creation). Inputs 'partial' = material usage tracking/prescriptions, not purchasing. Mixed fleet: 'regardless of make or model year'; compatibility agreements named with John Deere Operations Center, Case IH FieldOps, New Holland, Raven Slingshot; connects to Fendt/MF/Valtra displays and PTx Trimble GFX displays. Precision-IQ is the in-cab display application. FarmENGAGE iOS app (free download) formerly 'Trimble Ag Mobile'.
Traction Ag: Core product is cloud farm accounting: multi-entity books, bank/credit-card sync via Plaid, cash and accrual reports, Schedule F and 1099s, land agreements, invoicing, payroll via Paylocity add-on. Grain: scale tickets, load tracking and crop/grain inventory in Plus; full grain contract/position/settlement management is in the enterprise 'Advanced Farm Management' suite. Field records: tillage, planting, application and harvest records with per-field profitability; machine integrations are John Deere Operations Center and Climate FieldView (no Case IH/AGCO listed); no imagery or agronomy modeling described. Inputs: seed, chemical and fertilizer inventory and prepay tracking. Labor: payroll integration, work orders and roles/permissions (enterprise and Sept 2026 update). Buyer/retailer: bill import from Keystone Cooperative and FS Billing; no grain buyer contract feeds named. Mobile: Traction Mobile on Apple App Store and Google Play. No AI assistant feature found on public pages.
Price, data and ownership
| PTx Trimble FarmENGAGE | Traction Ag | |
|---|---|---|
| Company | PTx Trimble LLC (joint venture) (AGCO Corporation (85%) / Trimble Inc. (15%)) | Traction Ag Inc. |
| Category | equipment-machine data | whole-farm management |
| What the AI does | Unverified — AI level not assessed. | Unverified — AI level not assessed. |
| Pricing model | Contact sales | Subscription |
| Published price | Not published | Basic $95/month or $950/year; Plus $195/month or $1,950/year; Pro $395/month or $3,950/year (yearly billing shown as 'save 15%'); no per-acre or per-entity charges listed; free trial offered. Enterprise 'Advanced Farm Management' pricing not published. Accessed 2026-10-25 at tractionag.com/pricing-and-plans. |
| Your data | No farm-data ownership or sale/share statement was retrievable: ptxag.com privacy page returned an error on 2026-10-25; the FarmENGAGE App Store listing says contact info is 'used to track you' and location, email, name and crash data are 'linked to you' (developer-reported). Not verified. | Traction's Ag Data Use Agreement (Trust Center) states 'Traction believes that you are the owner of Ag Data that originates from your farm, device, or equipment' and 'Traction will not sell or share your Ag Data to third parties without your consent'; anonymized aggregated benchmarking is on by default with an opt-out. |
| Crops and regions | Crop-agnostic; US/Canada, Latin America, Europe (NEXT Farming is PTx's Europe-only FMS), Asia-Pacific | '100+ crop types' with customizable harvest units; U.S. (Midwest origin) and Australia; livestock tracking not supported per FAQ |
| Farm size | Not published | Not published |
| Ownership | Public company (subsidiary) — subsidiary of public | Private, investor-backed — VC-backed private (vendor: 'proudly independent and owned by farm investors'; $10M Series A May 2024 led by Cooperative Ventures, a CHS–GROWMARK joint venture, with Plymouth Growth; 2022 release described it as majority employee- and farmer-owned) |
| What else they sell | Equipment maker — part of equipment maker | Farm software co. — farm-software-only company (lead investor is a venture arm of two farmer-owned cooperatives) |
| Headquarters | not published for the JV (Not published) | Auburn, Indiana (US) |
| Built and supported | US-based JV of two US public companies; sold through PTx dealers and AGCO brand dealers in North America and globally | US-built ('Born in the Midwest'); US phone/live-chat/video support team (888-466-6080); also operates in Australia following the Conservis acquisition |
| Founded | 2024 | 2020 |
| Status | Rebranded: Trimble Ag Software / Farmer Core / Farmer Fit / Farmer Pro became 'PTx Trimble Ag Software' and then 'FarmENGAGE' (App Store: 'Formerly known as PTx Trimble Ag Software'; AGCO: launched 2025, debuted at Farm Progress Show Aug 2025). ptxtrimble.com now redirects to ptxag.com, where PTx Trimble and Precision Planting are presented as two brands of PTx (AGCO). Active. MERGED ROW: AGCO's farmer-facing data platform is this same product — standard on MY2026 Fendt and Massey Ferguson in North America (Fendt US: 3-year 'FarmENGAGE – Operations' subscription with Gold Star package; brand telematics carry 5-year included licences). Fuse no longer appears on AGCO's precision-ag strategy page. AGCO-specific sources appended. | Active. Now the owner of both Conservis and Granular Business, marketed together as 'Advanced Farm Management'; vendor says it plans to fold that functionality into the core Traction Accounting product. Pricing page shows overlapping promotions (one dated 'expires December 19, 2025', another 'rest of 2026 free with yearly 2027 plan — expires Nov 15'). Founders not named on site; CEO Dustin Sapp named in 2024 funding coverage; team roots in Farm Works Software. |
| Confidence | partially verified | partially verified |
| Last reviewed | 2026-10-25 | 2026-10-25 |
Prices are quoted as shown on the vendor page on the review date and change often. Sources with access dates are on each product page: PTx Trimble FarmENGAGE and Traction Ag. Request a correction.