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Ag Leader AgFiniti / SMS vs Conservis
Both rows from the comparison table, set side by side. Nothing here is a recommendation; the facts are the vendors' own public statements, cited on each product page.
Capabilities
Ag Leader AgFiniti / SMS describes 3 of 10 capabilities (2 partial); Conservis describes 4 (3 partial). They differ on ai assistant, accounting, grain marketing, field maps & agronomy, inputs, labor & staff, weather, elevator / buyer connection, mobile app. Both describe equipment data.
| Capability | Ag Leader AgFiniti / SMS | Conservis |
|---|---|---|
| AI assistant | ○ No | ? Unverified |
| Accounting | ○ No | ◐ Partial |
| Grain marketing | ○ No | ● Yes |
| Field maps & agronomy | ● Yes | ◐ Partial |
| Inputs | ◐ Partial | ● Yes |
| Labor & staff | ○ No | ● Yes |
| Weather | ◐ Partial | ? Unverified |
| Equipment data | ● Yes | ● Yes |
| Elevator / buyer connection | ○ No | ? Unverified |
| Mobile app | ● Yes | ◐ Partial |
Ag Leader AgFiniti / SMS: AgFiniti: field mapping, yield analysis, real-time prescriptions, remote view/control of Ag Leader InCommand displays, combining maps from third-party displays; Essentials tier syncs files with John Deere Operations Center, Climate FieldView and 'CNH third-party applications', plus an AgFiniti API. SMS Basic/Advanced desktop: 'File processing from most precision ag displays', crop plans, guidance lines, prescriptions, prescription budget tool, weather history, Sentinel satellite imagery, profit/loss mapping and multi-year analysis (Advanced). Inputs 'partial' = prescriptions/budget tool, not purchasing. Weather 'partial' = weather history in SMS. Mobile: AgFiniti Mobile for iPad and AgFiniti apps on App Store / Google Play; SMS Mobile for field data collection. Ag Leader is primarily a precision-ag display/hardware maker (about 75% aftermarket, 25% OEM sales per Farm Equipment, 2024).
Conservis: Per Traction's Advanced Farm Management page: grain contract management (positions, deliveries, settlements, contracts, settlement matching); crop planning and budgeting by field, crop, input and scenario with profitability view; work orders (who is doing what, where, when) accessible 'from nearly any mobile device'; operational reporting including plan-vs-actual, FSA/acreage/yield and customizable tax/regulatory reports. Financial accounting itself is positioned in Traction's core Accounting product, which Traction says it plans to merge with this suite. Equipment: 2021 coverage listed John Deere and Climate FieldView as Conservis partners; Traction's integrations page lists John Deere Operations Center and Climate FieldView. No AI, weather, imagery/agronomy modeling or named grain-buyer feeds are described on the current page.
Price, data and ownership
| Ag Leader AgFiniti / SMS | Conservis | |
|---|---|---|
| Company | Ag Leader Technology, Inc. | Traction Ag Inc. (Conservis Corporation was the original company, Minneapolis MN) (Traction Ag Inc. (acquired December 2023 per Traction's company timeline). Previously owned July 2021–2023 by a TELUS Agriculture–Rabobank joint venture; NOT currently a TELUS Agriculture product.) |
| Category | equipment-machine data | whole-farm management |
| What the AI does | None | Unverified — AI level not assessed. |
| Pricing model | Subscription | Contact sales |
| Published price | AgFiniti: free tier ('FREE', create an account); AgFiniti Essentials '$420' per year ('Prices shown in USD'), includes 6000 acres and 250 GB cloud storage; Prescriptions and Multi-Year Analysis license '$0.35/ac'. SMS Basic '$995' one-time plus '$280 yearly maintenance fee'; SMS Advanced '$2,995' one-time plus '$815 yearly maintenance fee'; SMS Mobile price not listed. All from agleader.com, accessed 2026-10-25. | Not published |
| Your data | Ag Leader's 'Puts YOU in Control of Your Data' page states 'the grower owns the data, period', that data stays private unless the grower chooses to share it with third parties, and that Ag Leader does not sell seed or chemicals or lease farmland and so has no commercial motive to profit from grower data ('you're always in control'); the AgFiniti data privacy policy page itself could not be fetched on 2026-10-25. | Governed by Traction Ag's Ag Data Use Agreement: 'Traction believes that you are the owner of Ag Data that originates from your farm, device, or equipment' and 'Traction will not sell or share your Ag Data to third parties without your consent'; aggregated anonymized benchmarking by default with opt-out. |
| Crops and regions | Crop-agnostic (row crops, yield monitoring origin); global via dealers; US-only soil survey import in SMS | Not specified on current vendor page; 2021 acquisition coverage described 'family and institutional farms' and 'a diverse range of crops and livestock'; U.S. and Australia |
| Farm size | Not published | Vendor describes the suite as for 'large, multi-entity operations with big acreage and large teams'; no acreage figure published |
| Ownership | Private — private | Private, investor-backed — VC-backed private (subsidiary/product line of Traction Ag Inc., which is 'owned by farm investors'; Series A led by Cooperative Ventures, a CHS–GROWMARK JV) |
| What else they sell | Equipment maker — part of equipment maker | Farm software co. — farm-software-only company |
| Headquarters | Ames, Iowa (US) | Traction Ag: Auburn, Indiana, USA. Conservis historically: Minneapolis, Minnesota (US) |
| Built and supported | US-built ('American-made brand'), family-owned; worldwide dealer network with offices in the Netherlands, Australia and Brazil; US product support | US-built (Minneapolis origin; now part of Indiana-based Traction Ag); US support via Traction (888-466-6080); Traction says the Conservis acquisition expanded it into Australia |
| Founded | 1992 | 2009 |
| Status | Active; AgFiniti and SMS both currently sold on agleader.com. | Absorbed/rebranded: conservis.ag now 302-redirects to tractionag.com/role/advanced-farm-management, where Conservis and Granular Business are marketed together as Traction's 'Advanced Farm Management' for large operations; Traction states it intends to bring this functionality into its core Traction Accounting system. The TELUS Agriculture ownership referenced in the task brief ended with the Traction acquisition. Conservis is no longer sold as a standalone brand with its own website. |
| Confidence | verified | partially verified |
| Last reviewed | 2026-10-25 | 2026-10-25 |
Prices are quoted as shown on the vendor page on the review date and change often. Sources with access dates are on each product page: Ag Leader AgFiniti / SMS and Conservis. Request a correction.