What it does
- ○AI assistant — No
- ○Accounting — No
- ○Grain marketing — No
- ●Field maps & agronomy — Yes
- ◐Inputs — Partial
- ○Labor & staff — No
- ◐Weather — Partial
- ●Equipment data — Yes
- ○Elevator / buyer connection — No
- ●Mobile app — Yes
AgFiniti: field mapping, yield analysis, real-time prescriptions, remote view/control of Ag Leader InCommand displays, combining maps from third-party displays; Essentials tier syncs files with John Deere Operations Center, Climate FieldView and 'CNH third-party applications', plus an AgFiniti API. SMS Basic/Advanced desktop: 'File processing from most precision ag displays', crop plans, guidance lines, prescriptions, prescription budget tool, weather history, Sentinel satellite imagery, profit/loss mapping and multi-year analysis (Advanced). Inputs 'partial' = prescriptions/budget tool, not purchasing. Weather 'partial' = weather history in SMS. Mobile: AgFiniti Mobile for iPad and AgFiniti apps on App Store / Google Play; SMS Mobile for field data collection. Ag Leader is primarily a precision-ag display/hardware maker (about 75% aftermarket, 25% OEM sales per Farm Equipment, 2024).
| What the AI does | None |
|---|---|
| Crops and regions | Crop-agnostic (row crops, yield monitoring origin); global via dealers; US-only soil survey import in SMS |
| Farm size | not published |
What it costs
| Pricing model | Subscription — flat subscription |
|---|---|
| Published price | AgFiniti: free tier ('FREE', create an account); AgFiniti Essentials '$420' per year ('Prices shown in USD'), includes 6000 acres and 250 GB cloud storage; Prescriptions and Multi-Year Analysis license '$0.35/ac'. SMS Basic '$995' one-time plus '$280 yearly maintenance fee'; SMS Advanced '$2,995' one-time plus '$815 yearly maintenance fee'; SMS Mobile price not listed. All from agleader.com, accessed 2026-10-25. |
Quoted as shown on the vendor's page on the access date. Promotional prices are noted separately from list where the vendor showed both. Prices change; verify with the vendor.
Your data
| Who owns it, who sees it | Ag Leader's 'Puts YOU in Control of Your Data' page states 'the grower owns the data, period', that data stays private unless the grower chooses to share it with third parties, and that Ag Leader does not sell seed or chemicals or lease farmland and so has no commercial motive to profit from grower data ('you're always in control'); the AgFiniti data privacy policy page itself could not be fetched on 2026-10-25. |
|---|---|
| Can you leave with it? | ? Data export and deletion terms not yet researched; scheduled for the next review. |
The first line is our paraphrase of the vendor's policy; the linked document in Sources is what governs.
Who is behind it
| Company | Ag Leader Technology, Inc. |
|---|---|
| Ownership | Private — private |
| What else they sell | part of equipment maker |
| Headquarters | Ames, Iowa (US) — Ames, Iowa, USA |
| Built and supported | US-built ('American-made brand'), family-owned; worldwide dealer network with offices in the Netherlands, Australia and Brazil; US product support |
| Founded | 1992 |
| Funding and acquisitions | Founded 1992 by Al Myers (yield monitor developed from 1986); privately held, family owned and operated; no outside funding rounds or acquisitions found. Described by Farm Equipment (2024-08-28) as 'the largest privately-owned supplier of precision farming technology in the world'; roughly 400 employees. |
| Status | Active; AgFiniti and SMS both currently sold on agleader.com. |
Sources
Accessed on the dates shown. All prices, capabilities, company facts and data-ownership statement come from Ag Leader's own pages; the only secondary source (Farm Equipment) supports employee count and sales mix. The formal AgFiniti privacy policy page did not load, so the data policy relies on Ag Leader's public data-position page.
- Ag Leader - AgFiniti (accessed 2026-10-25; supports capability_notes, cap_* fields, current_public_price, cap_mobile_app, cap_equipment_integrations)
- Ag Leader - SMS Software (accessed 2026-10-25; supports capability_notes, current_public_price (SMS Basic/Advanced))
- Ag Leader - About (accessed 2026-10-25; supports founded_year, hq_city_state_country, ownership, built_supported)
- Ag Leader - Ag Leader Puts YOU in Control of Your Data (accessed 2026-10-25; supports data_policy_one_line)
- Farm Equipment - Ag Leader profile (2024-08-28) (accessed 2026-10-25; supports funding_acquisitions, ownership, capability_notes (sales mix), built_supported (offices))
Change log
- Initial listing from Phase 1 research.
See something wrong? Request a correction with a public source. We'll update the row and log the change here.