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Ag Leader AgFiniti / SMS vs FBS Systems (MASA)
Both rows from the comparison table, set side by side. Nothing here is a recommendation; the facts are the vendors' own public statements, cited on each product page.
Capabilities
Ag Leader AgFiniti / SMS describes 3 of 10 capabilities (2 partial); FBS Systems (MASA) describes 1 (7 partial). They differ on ai assistant, accounting, grain marketing, field maps & agronomy, inputs, labor & staff, weather, equipment data, elevator / buyer connection, mobile app.
| Capability | Ag Leader AgFiniti / SMS | FBS Systems (MASA) |
|---|---|---|
| AI assistant | ○ No | ◐ Partial |
| Accounting | ○ No | ● Yes |
| Grain marketing | ○ No | ◐ Partial |
| Field maps & agronomy | ● Yes | ◐ Partial |
| Inputs | ◐ Partial | ○ No |
| Labor & staff | ○ No | ◐ Partial |
| Weather | ◐ Partial | ○ No |
| Equipment data | ● Yes | ◐ Partial |
| Elevator / buyer connection | ○ No | ◐ Partial |
| Mobile app | ● Yes | ◐ Partial |
Ag Leader AgFiniti / SMS: AgFiniti: field mapping, yield analysis, real-time prescriptions, remote view/control of Ag Leader InCommand displays, combining maps from third-party displays; Essentials tier syncs files with John Deere Operations Center, Climate FieldView and 'CNH third-party applications', plus an AgFiniti API. SMS Basic/Advanced desktop: 'File processing from most precision ag displays', crop plans, guidance lines, prescriptions, prescription budget tool, weather history, Sentinel satellite imagery, profit/loss mapping and multi-year analysis (Advanced). Inputs 'partial' = prescriptions/budget tool, not purchasing. Weather 'partial' = weather history in SMS. Mobile: AgFiniti Mobile for iPad and AgFiniti apps on App Store / Google Play; SMS Mobile for field data collection. Ag Leader is primarily a precision-ag display/hardware maker (about 75% aftermarket, 25% OEM sales per Farm Equipment, 2024).
FBS Systems (MASA): Accounting: general ledger with cash, accrual, market-value and lower-of-cost/market bases, multi-entity consolidation, AP/AR, ACH e-payments, payroll (legacy FBS page), W-2/1099, activity-based cost accounting, Farm Financial Standards 'Sweet Sixteen' ratios. Grain marketing: tracks cash/futures contract status for crops and imports grain tickets from electronic scales/sales and Excel (not a bid/offer marketplace). Agronomy: crop production records (fields, inputs, applications, harvest), no field-map/agronomy imagery described. Equipment: 'machinery economics' pulls telemetry from machines and trucks (via acquired CropZilla) to compute cost per acre; no equipment brands named. Mobile: legacy FBS site says field production activity can be recorded via the Conservis Mobile App; no MASA-native app described. Labor: labor cost per acre tracked; payroll on legacy FBS page. AI: MASA sells a synced data replica that external tools (Power BI, Tableau, Claude) can query and runs 'MASA Labs' where producers build AI tools; no built-in assistant. Buyer integrations: packer settlements/carcass data and feed-mill imports; grain tickets from electronic scales.
Price, data and ownership
| Ag Leader AgFiniti / SMS | FBS Systems (MASA) | |
|---|---|---|
| Company | Ag Leader Technology, Inc. | MASA LLC (Mutual Agricultural Software Alliance), formerly FBS Systems, Inc. |
| Category | equipment-machine data | accounting-financials |
| What the AI does | None | Unverified — MASA/FBS pages describe analytics; no assistant could be confirmed. |
| Pricing model | Subscription | Contact sales |
| Published price | AgFiniti: free tier ('FREE', create an account); AgFiniti Essentials '$420' per year ('Prices shown in USD'), includes 6000 acres and 250 GB cloud storage; Prescriptions and Multi-Year Analysis license '$0.35/ac'. SMS Basic '$995' one-time plus '$280 yearly maintenance fee'; SMS Advanced '$2,995' one-time plus '$815 yearly maintenance fee'; SMS Mobile price not listed. All from agleader.com, accessed 2026-10-25. | Not published |
| Your data | Ag Leader's 'Puts YOU in Control of Your Data' page states 'the grower owns the data, period', that data stays private unless the grower chooses to share it with third parties, and that Ag Leader does not sell seed or chemicals or lease farmland and so has no commercial motive to profit from grower data ('you're always in control'); the AgFiniti data privacy policy page itself could not be fetched on 2026-10-25. | Not published |
| Crops and regions | Crop-agnostic (row crops, yield monitoring origin); global via dealers; US-only soil survey import in SMS | Crop (row-crop), swine, cattle, dairy and diversified operations, multi-entity and farm-management companies; North America (vendor states ~3,000 agricultural clients across North America). |
| Farm size | Not published | Not published |
| Ownership | Private — private | Producer-owned — producer-owned private (producer-owned: owners are farm operations, an accounting firm serving producers, and founder Norm Brown; 7 of 10 board seats held by farm operations using the software; vendor states it is not venture-backed) |
| What else they sell | Equipment maker — part of equipment maker | Farm software co. — farm-software-only company |
| Headquarters | Ames, Iowa (US) | Tipton, IA (US) |
| Built and supported | US-built ('American-made brand'), family-owned; worldwide dealer network with offices in the Netherlands, Australia and Brazil; US product support | US-built, US support (remote team; vendor states service area is North America; 2025 newsletter lists weekly maintenance windows in Central Time) |
| Founded | 1992 | 1980 |
| Status | Active; AgFiniti and SMS both currently sold on agleader.com. | REBRANDED: The FBS Systems name has been retired; the software continues under MASA (Mutual Agricultural Software Alliance), a producer-owned LLC in Tipton, IA. fbssystems.com remains live with legacy product descriptions, and MASA pages still reference 'FBS accounting' integration and fbssystems.com email addresses. Date of the ownership change is not published on vendor pages. |
| Confidence | verified | partially verified |
| Last reviewed | 2026-10-25 | 2026-10-25 |
Prices are quoted as shown on the vendor page on the review date and change often. Sources with access dates are on each product page: Ag Leader AgFiniti / SMS and FBS Systems (MASA). Request a correction.