What it does
- ◐AI assistant — Partial
- ●Accounting — Yes
- ◐Grain marketing — Partial
- ◐Field maps & agronomy — Partial
- ○Inputs — No
- ◐Labor & staff — Partial
- ○Weather — No
- ◐Equipment data — Partial
- ◐Elevator / buyer connection — Partial
- ◐Mobile app — Partial
Accounting: general ledger with cash, accrual, market-value and lower-of-cost/market bases, multi-entity consolidation, AP/AR, ACH e-payments, payroll (legacy FBS page), W-2/1099, activity-based cost accounting, Farm Financial Standards 'Sweet Sixteen' ratios. Grain marketing: tracks cash/futures contract status for crops and imports grain tickets from electronic scales/sales and Excel (not a bid/offer marketplace). Agronomy: crop production records (fields, inputs, applications, harvest), no field-map/agronomy imagery described. Equipment: 'machinery economics' pulls telemetry from machines and trucks (via acquired CropZilla) to compute cost per acre; no equipment brands named. Mobile: legacy FBS site says field production activity can be recorded via the Conservis Mobile App; no MASA-native app described. Labor: labor cost per acre tracked; payroll on legacy FBS page. AI: MASA sells a synced data replica that external tools (Power BI, Tableau, Claude) can query and runs 'MASA Labs' where producers build AI tools; no built-in assistant. Buyer integrations: packer settlements/carcass data and feed-mill imports; grain tickets from electronic scales.
| What the AI does | Unverified — MASA/FBS pages describe analytics; no assistant could be confirmed. |
|---|---|
| Crops and regions | Crop (row-crop), swine, cattle, dairy and diversified operations, multi-entity and farm-management companies; North America (vendor states ~3,000 agricultural clients across North America). |
| Farm size | not published (vendor positions product for 'agriculture's top managers' and 'top-tier crop and livestock producers'; claims one in five Successful Farming Pork Powerhouses use it) |
What it costs
| Pricing model | Contact sales — contact sales (Schedule Demo / Get in Touch; support sold in Basic, VIP and Corporate tiers per legacy FBS page) |
|---|---|
| Published price | not published (no dollar figures on fbssystems.com or masa.ag pages fetched 2026-10-25; masa.ag/pricing returned an error) |
Quoted as shown on the vendor's page on the access date. Promotional prices are noted separately from list where the vendor showed both. Prices change; verify with the vendor.
Your data
| Who owns it, who sees it | not published / not fetched: fbssystems.com privacy page blocked by robots.txt and masa.ag/privacy returned an error on 2026-10-25; MASA's marketing tagline is 'Owned by agriculture, not sold to it' but no privacy-policy text was retrievable. |
|---|---|
| Can you leave with it? | ? Data export and deletion terms not yet researched; scheduled for the next review. |
The first line is our paraphrase of the vendor's policy; the linked document in Sources is what governs.
Who is behind it
| Company | MASA LLC (Mutual Agricultural Software Alliance), formerly FBS Systems, Inc. |
|---|---|
| Ownership | Producer-owned — producer-owned private (producer-owned: owners are farm operations, an accounting firm serving producers, and founder Norm Brown; 7 of 10 board seats held by farm operations using the software; vendor states it is not venture-backed) |
| What else they sell | farm-software-only company |
| Headquarters | Tipton, IA (US) — Tipton, IA, USA (MASA; staff remote). FBS Systems was founded and historically based near Aledo, IL, USA (CB Insights lists 601 SE 19th Avenue, Suite 2, Aledo, IL 61231). |
| Built and supported | US-built, US support (remote team; vendor states service area is North America; 2025 newsletter lists weekly maintenance windows in Central Time) |
| Founded | 1980 |
| Funding and acquisitions | Founded 1980 by Norman and Cheryl Brown in Aledo, IL; incorporated 1982. No venture funding (vendor states not venture-backed). Ownership transferred from founder to a group of producer-customers plus an accounting firm, forming MASA LLC (date not published; MASA.ag site relaunched by June 2025 and the June 2025 FarmSmart newsletter already uses the MASA name). MASA acquired CropZilla (machinery analytics; date not published). |
| Status | REBRANDED: The FBS Systems name has been retired; the software continues under MASA (Mutual Agricultural Software Alliance), a producer-owned LLC in Tipton, IA. fbssystems.com remains live with legacy product descriptions, and MASA pages still reference 'FBS accounting' integration and fbssystems.com email addresses. Date of the ownership change is not published on vendor pages. |
Sources
Accessed on the dates shown. Rebrand to MASA, ownership structure, founding and capabilities are from vendor pages (masa.ag and legacy fbssystems.com). Date of the FBS-to-MASA ownership transfer and the CropZilla acquisition date are not published. Pricing is contact-sales. Privacy policy could not be fetched (robots.txt block / site error), so data_policy is not published.
- The Story of FBS Systems - MASA (accessed 2026-10-25; supports company, ownership, hq, founded (early 1980s), funding_acquisitions (CropZilla, ownership transfer), status_notes (rebrand))
- Agricultural Software - MASA (formerly FBS Systems) (accessed 2026-10-25; supports status_notes, hq, 'Since 1980' metadata)
- MASA - producer-owned financial and operational hub (accessed 2026-10-25; supports ownership, core capabilities, crops_regions)
- MASA Platform (accessed 2026-10-25; supports cap_accounting, cap_equipment_integrations, cap_labor_staff, cap_ai_assistant, cap_elevator_buyer_integrations)
- FBS Systems home (legacy site) (accessed 2026-10-25; supports legacy product list, cap_grain_marketing (contract status, grain tickets), cap_mobile_app (Conservis Mobile App), support tiers, pricing_model)
- About Us - FBS Systems (accessed 2026-10-25; supports founded_year 1980, incorporated 1982, ~3,000 clients, Aledo IL area)
- June 2025 FarmSmart Newsletter - MASA (accessed 2026-10-25; supports status_notes timing (MASA name in use by June 2025), built_supported (CT maintenance window))
- Livestock Production Software - MASA (accessed 2026-10-25; supports status_notes (FBS brand still referenced), pricing_model)
- FBS Systems - CB Insights (accessed 2026-10-25; supports hq street address Aledo IL (secondary))
Change log
- Initial listing from Phase 1 research.
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