What it does
- ○AI assistant — No
- ○Accounting — No
- ○Grain marketing — No
- ●Field maps & agronomy — Yes
- ◐Inputs — Partial
- ○Labor & staff — No
- ◐Weather — Partial
- ●Equipment data — Yes
- ○Elevator / buyer connection — No
- ?Mobile app — Unverified
Capabilities recorded for Granular Insights (Corteva) as currently described: field-by-field seed/crop-protection plans, variable-rate seeding prescriptions, satellite imagery, field notes/photos, yield estimates and yield analysis map layers, end-of-season reports; weather, soil topography and irrigation data feed the seeding decisions. Data uploads from John Deere Operations Center, Case IH AFS Connect, Ag Leader AgFiniti and Precision Planting Panorama. Designed for use with 'your trusted Corteva team'. Accounting, grain marketing, scale-ticket and work-order functions that were in Granular Business now live in Traction Ag's Advanced Farm Management suite. No mobile app named on the current Corteva page (geo-location navigation implies mobile use; unverified).
| What the AI does | None |
|---|---|
| Crops and regions | Row crops with Corteva/Pioneer seed focus (vendor page: 'seed performance'); U.S. and Canada pages exist |
| Farm size | not published |
What it costs
| Pricing model | Not published — not published (Granular Insights page offers only 'Log In / Get Started'; a 2020 Corteva press release described a free field-level profitability tool, but current pricing is not stated) |
|---|---|
| Published price | not published. Accessed 2026-10-25 at corteva.com/us/.../granular-insights.html. |
Quoted as shown on the vendor's page on the access date. Promotional prices are noted separately from list where the vendor showed both. Prices change; verify with the vendor.
Your data
| Who owns it, who sees it | No data-ownership statement appears on the Granular Insights product page; the policy governing it is not published there (unverified). |
|---|---|
| Can you leave with it? | ? Data export and deletion terms not yet researched; scheduled for the next review. |
The first line is our paraphrase of the vendor's policy; the linked document in Sources is what governs.
Who is behind it
| Company | Granular, Inc. (wholly owned subsidiary of Corteva Agriscience); Granular Business now owned by Traction Ag Inc. — parent: Corteva Agriscience (Granular Insights only). Granular Business: Traction Ag Inc. since Nov 2022. AcreValue: Ag-Analytics since Sept 2021. Granular Agronomy: discontinued. |
|---|---|
| Ownership | Public company (subsidiary) — subsidiary of public (Corteva Agriscience, NYSE: CTVA) for Granular Insights; Granular Business is now part of VC-backed private Traction Ag |
| What else they sell | part of input/seed-chem company |
| Headquarters | Granular was San Francisco, California, USA with an office in Champaign-Urbana, Illinois (US) — Granular was San Francisco, California, USA with an office in Champaign-Urbana, Illinois (2017); Corteva Agriscience is headquartered in Indianapolis, Indiana, USA |
| Built and supported | US-built; Granular Insights support via Corteva Customer Success (1-833-933-1733 / digitalagsupport@corteva.com, Mon–Fri 7am–5pm CST) |
| Founded | 2014 |
| Funding and acquisitions | Founded 2014 in San Francisco (co-founder/CEO Sid Gorham); acquired by DuPont, announced August 9, 2017, terms not disclosed by DuPont (trade press reported about $300M — unverified from primary source); became part of Corteva Agriscience at the 2019 DowDuPont spin; absorbed Pioneer's Encirca (name retired 2019); sold AcreValue to Ag-Analytics (Ithaca, NY) September 2021; Granular Agronomy discontinued August 31, 2022; Granular Business sold to Traction Ag November 10, 2022 and renamed Traction Enterprise Operations. |
| Status | Largely discontinued/divested as a farm-management product. Granular Business (the whole-farm/financial product) is no longer sold by Corteva; it was acquired by Traction Ag in Nov 2022 and is now marketed as part of Traction's 'Advanced Farm Management'. Granular Agronomy (incl. Nitrogen Monitoring in Insights) shut down Aug 31, 2022. AcreValue was sold to Ag-Analytics in Sept 2021 (acrevalue.com returned HTTP 403 to our fetch). Granular Insights continues as a Corteva agronomic tool for Pioneer/Corteva customers: granular.ag now redirects to the Granular Insights login (us.app.granular.ag) and Corteva's product page was last modified June 22, 2026. Corteva stated in 2022: 'Moving forward our ambition is not to sell our customers software.' |
Sources
Accessed on the dates shown. Divestiture and discontinuation facts are supported by a DuPont press release, a Traction Ag press release and Farm Progress/AgFunderNews coverage; current Granular Insights capabilities come from Corteva's own pages. Pricing, data policy, mobile app and farm size for Granular Insights are not published; the ~$300M 2017 price appears only in secondary headlines.
- Granular Insights — Corteva Agriscience (US) (accessed 2026-10-25; supports cap_*, capability_notes, built_supported, pricing_model, current_public_price, status_notes)
- Granular Insights — Corteva Canada (accessed 2026-10-25; supports cap_equipment_integrations, crops_regions)
- granular.ag (redirects to us.app.granular.ag — Granular Insights login) (accessed 2026-10-25; supports status_notes)
- Traction Ag, accounting startup acquires Granular Business (Farm Progress, Nov 10, 2022) (accessed 2026-10-25; supports funding_acquisitions, parent_company, status_notes (Corteva keeps Insights; Granular Agronomy closed Aug 2022; Corteva quote))
- Traction Ag Acquires Granular Business (PR Newswire, Nov 10, 2022) (accessed 2026-10-25; supports funding_acquisitions)
- Corteva adjusts digital product portfolio (Farm Progress) (accessed 2026-10-25; supports status_notes (Granular Agronomy discontinued Aug 31; Encirca history; Corteva 2017 acquisition))
- Ag-Analytics acquires land research platform AcreValue (AgFunderNews, Sep 30, 2021) (accessed 2026-10-25; supports funding_acquisitions, status_notes (AcreValue))
- DuPont Acquires Ag Software Company Granular (DuPont press release, Aug 9, 2017) (accessed 2026-10-25; supports founded_year, hq_city_state_country, funding_acquisitions)
- acrevalue.com (HTTP 403 Access Denied on fetch) (accessed 2026-10-25; supports status_notes)
Change log
- Initial listing from Phase 1 research.
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